@basemateBasemate
BASEMATE BRAND GUIDELINES · DS V2

Brand Kit

Light canvas. Electric blue is the only accent. Green is financial-only. Everything else gets out of the way.

THE MARK — BASEMATE IS THE MASCOT

Blue googly-eyes speech bubble. The logo IS the mascot.

markbasemate
mark on whiteON WHITE
mark on blueON BLUE
Sits on a blue tile in chat headers, nav, avatars. Transparent PNG on any surface. Minimum 24px · comfortable 64px. Never stretch, recolor, or place on a busy background.

VOICE — THE BASE-NATIVE MATE

Sharp friend in the chat. Lead with the action. Lowercase welcome.

DO
  • Talk like a sharp friend in the group chat
  • Lead with the action and outcome
  • Crypto-native lowercase welcome (gm, wagmi)
  • Blue emoji only 💙 — at most one per message
DON'T
  • Sound like a chatbot ("As an AI…")
  • Hedge or build jargon walls
  • Emoji soup — blue 💙 only, at most one
  • Position as a "ChatGPT wrapper"
CANONICAL EXCHANGE
user →long eth
agent →Open ETH long, 5× with your $200 collateral? TP +20% / SL −10%.Long 5×Change sizeNot now
user →long 5×
agent →Done — settled on Base in one tap.

BASE BLUE — THE ONE ACCENT

#0505FF rationed; ramp + translucent tints for text/rings/fills

200#B9C2FF
400TEXT#4F66FF
500 ★BRAND#0505FF
600PRESS#0404CC
700#03038F
900#0A0E2E

FOREGROUND — TEXT TONES

Near-black → secondary → muted → faint on lavender canvas

FG-1 · PRIMARYDone — settled on Base.
FG-2 · SECONDARYDone — settled on Base.
FG-3 · MUTEDDone — settled on Base.
FG-4 · FAINTDone — settled on Base.

SEMANTIC — FINANCIAL ONLY

Calm green / red · used inside PnL and trade contexts only. Never brand chrome.

REALIZED PNL
+$1,010 ↗
UPLONGCONFIRMED
REALIZED PNL
−$420 ↘
DOWNSHORTDANGER

SURFACES — LAVENDER CANVAS, WHITE CARDS

Canvas → card → muted → well. Elevation via soft shadow.

CANVAS#EAE8F5
SURFACE-1 CARD#FFFFFF
SURFACE-2 MUTED#F1F0FA
SURFACE-4 WELL#DEDCEE
ACCENT#0505FF

DATA-VIZ HUES — CHARTS ONLY

Functional series encoding for the metrics dashboard. Not brand chrome.

BLUE
CYAN
GREEN
VIOLET
AMBER
RED

TYPOGRAPHY

DISPLAYClash Display · headlines, hero numbers, wordmark

Trade in the chat.

UI / BODYGeist · chat copy, captions, all interface text

Done — settled on Base in one tap.

MONOGeist Mono · tickers, prices, addresses, UPPERCASE labels

REALIZED PNL +$1,010 WIN ↗

CORE — BUTTON · BADGE · CARD · AVATAR · STAT

Pill buttons, mono badges, surface cards, brand avatar, hero stats

BUTTONS
BADGES
LIVE ON BASEBASEMATEWIN ↗SHORT ↘TACTICAL TIERREALIZED PNL
CARDS + AVATAR
CARD · SURFACE-1
$2M+
TOKEN VOLUME
CARD · RAISED + BORDER
142
TOKENS LAUNCHED
+8/ 24h
mark
Basemate
ONLINE

SHAPE LANGUAGE

PILL

999px

All action buttons, chips, badges

SQUIRCLE CARD

20px

Cards, sheets, panels — signature silhouette

CHAT BUBBLE

20px / 6px tucked

One corner clipped toward speaker — no tails